As software developers for the Video Rental Industry, we
notice new trends in the industry. For instance, when
package pricing (like 5 for 5 for $5) became popular, we had
to add it to our software immediately. We couldn't sit on
our laurels ( To rely on
one's past achievements instead of working to maintain or
advance one's status or reputation) because our
customers needed the feature, and our competition would have
it soon.
Long gone are the days of sitting around hoping your
customers are going to walk through the door. You must be
pro-active to get new customers, and to keep your current
customers.
Have you ever been to the big discount stores and they have
big bins of DVD movies at $5 a pop. There are always a bunch
of people looking through them, and they sell quite a few
DVD's that way.
So you've seen the discount store do it, do you have this
'feature' in your store? Why not give your customers the
opportunity to purchase from you instead of x-mart? Make
your used DVD's $5 or 3 for $12. With the sales package
feature in the software, you can set it up easy enough.
And what about sale items besides video related items. If
you have room, add something to your store that your
customers will have one more reason to shop at your store
instead of the competition!
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